Concept · fictional product · in code

One capsule. Eighteen cuts.

We built a product that doesn't exist to show the whole Sprint instead of describing it: the brief, three angles with their hypotheses, the eighteen cuts one master produces, and what the day-21 read-out would measure. No client, no results.

One master · scroll to reframe

9:16 01 / 03

Naming the routine pain stops the scroll faster than naming the product.

Hook: Problem
Placement: Reels · TikTok · Shorts
Length: 15 s master · 6 s cutdown
Output: 18 cuts, same shoot

01 · Brief

Product: A daily capsule that replaces a seven-step supplement routine. Fictional.
Buyer: Busy people who already take supplements and are tired of the ritual.
Offer: €29 a month, cancel in one tap, shipped monthly.
Kill list: Before/after shots, "clinically proven" without a study, doctor-coded visuals.

02 · Three angles, one hypothesis each

01 · Problem
“Your routine has seven steps. Ours has one.”
Hypothesis: Naming the routine pain stops the scroll faster than naming the product.
02 · Proof
“One capsule. Thirty days. Measured, not promised.”
Hypothesis: A measured, bounded claim holds viewers past second six better than a promise.
03 · Price
“€29 a month. Cancel in one tap.”
Hypothesis: Leading with a low, reversible price moves warm audiences who already know the category.

03 · Eighteen cuts from one master

3 hooks × 3 ratios × 2 lengths. Every cell below is rendered live in your browser from the same master. Hover or tap a cut to play it.

Problem